We have conducted an in-depth ethnographic study of people's perception of premium healthcare solutions, their current practices related to healthcare and wellbeing, and their attitude to the possible future solutions.

In addition to the rich dataset, we also prepared a specific cultural 'backgrounder' illustrating the most recent developments in the domain of healthcare, and their interrelations with other social practices.

The study lead to the creation of new innovative service concepts. It also helped our client to better prepare a communication package for the country in question