We summon the futures.

To play with them now.

Why we do it
Every bold idea, product, or strategy depends on how well you understand the people it's meant for. And most organisations still act on assumptions, not real insights.

What we do
We help you deeply understand the people of today - not just what they do, but how and why they do it. We look beyond surface behaviours to reveal the beliefs, desires, dilemmas and contexts that shape them.

What’s in it for you?
You’ll see your audience more clearly - not as vague “users” or “segments,” but as real people. This clarity leads to sharper strategies, more resonant products, and stronger emotional connections.
In short: fewer missteps, more meaningful impact.

Why we do it
Organisations that rely only on market reports and obvious trends risk missing the deeper shifts already reshaping the world. To create what's next, you need to learn to see not just further ahead, but also to the sides and into the depth (and sometimes look back, too).

What we do
We help you explore the futures: of your organisation,
your industry, and of the broader social landscape.
Not as a guessing game but as a collaborative exploration
of what could disrupt, what might emerge -
and what you might shape.

What’s in it for you?
You gain a strategic edge, we believe. In other words, clarity in uncertainty, confidence to act early, and inspiration to innovate from a place of possibility, not fear. You become better prepared for what’s coming - and bolder in creating for the worlds what come next.

Why we do it
Just generating ideas about a possible future is not enough. To truly shape new, alternative scenarios, people need to imagine “new selves” – how they themselves might change in that future and what kinds of “other others” they might meet there?

What we do
But doing this is much harder than saying it.
We are all reluctant to become different, even temporarily - and when we try, we often just act out old roles. That’s why we create special procedures and settings that help people try being new - even if only in a playful form. We design immersive, game-like situations from the future, where participants don’t just think about change - they step into it. This gives them the chance to feel the future, experience the difference, and “rehearse” ways of acting
within it.

What’s in it for you?
You and your team become more flexible, empathetic, and experienced in navigating unpredictable changes. You gain not only a set of new ideas and concepts, but also a team that has lived through the experience of transformation - and is ready to lead it further.