We summon the futures.

To play with them now.
summ( )n

We summon the futures.

To play with them now.

summ( )n
The world is a very complex place.

We believe that it also becomes ever more complex, especially if we look at the social developments around us.

To prepare ourselves for this ever increasing complexity, we need to make very special efforts.
We need to constantly question current status-quo, the existing order of things and our views about it.

We also need to imagine new possibilities – not only new technologies but also new social and cultural realities, the 'new futures'. And we need to do it together, collectively.

In other words, we need to summon the futures, to explore, to play with them, and learn from them now.

The world is a very complex place.

We believe that it also becomes ever more complex, especially if we look at the social developments around us.

To prepare ourselves for this ever increasing complexity, we need to make very special efforts.
We need to constantly question current status-quo, the existing order of things and our views about it.

We also need to imagine new possibilities – not only new technologies but also new social and cultural realities, the 'new futures'. And we need to do it together, collectively.

In other words, we need to summon the futures, to explore, to play with them, and learn from them now.

That's exactly what we do with Summ()n!

Summ( )n is a partnership of experienced and passionate practitioners who help to those who creates the 'new'.

This 'new' may mean different things for different people.
Some want to develop new products, others are working on a new service.
Some are building a new brand, others are in search of a new business strategy.

We help our clients by applying three interconnected practices:

Understanding People, Exploring Futures, and Transforming Minds.

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Understanding People



We help to better understand people of today — what they do and how they do it, and most importantly, why they do it?

We observe how these activities unfold in the real contexts, not only physical and material, but also cultural and social.

This is not only about 'research' — we enable co-research and meaningful co-creative encounters that bring deeper insights and higher empathy.


Exploring Futures
We also help in exploring futures — the futures of industries and markets, of cultures and societies, and the futures of your own enterprise.

We don't tell about the 'latest trends', nor we provide you with the 'future forecasts'.

Instead we help our clients to learn how to sense the future signals themselves, and to make sense of these signals together with us.

We help to imagine possible futures and construct vivid and tangible future worlds that will inform and inspire new ideas and new innovative concepts.



Transforming Minds

One of most challenging tasks is not only to imagine the new possible futures — we need to also imagine 'new ourselves'.

We create opportunities to immerse into the new future worlds, to experience and play with them, in realistic yet risk-free way settings.

This leads to the new innovative ideas and concepts, sure, but also helps people and teams to transform their minds toward the future and to better prepare them for the challenges
of tomorrow.
Each Quest for Futures is a customised, bespoke innovation expedition in search of both tangible results (phat loot) and intangible rewarding experiences (XP).

We discuss the scope and 'route', prepare and gear-up the teams with the right tools and then guide these expeditions, helping at the exploration and ideation stages.

We also help to capture and communicate the trophies - both tangible concepts and less tangible but important changes of behaviour.
We combine all these skills and methods, our experience and expertise and design together with our clients unique
Quests for Futures
Innovation Safari
Gearing up the teams
Future Glimpse
Sensing future signals

Future Worlds
Creating tangible visions
Creative Summits
Idea generation galore
Reflective Diamonds
Iterative elaboration
of concepts

Spies from Future
Immersive and believable
communication

It's very easy to be different, but very difficult to be better

Summ( )n was founded in 2010
by the two 'chief summoners',

Slava Kozlov and Katerina Khomenchuk
Slava Kozlov
Founder & Director
Co-founder and director of Summ( )n, Slava has 20+ years of experience of strategic innovation projects.
He developed a range of novel methods and tools
to conduct contextual research, future studies, cross-cultural and multi-stakeholder analysis, and to enable collaborative, participatory design. Slava was one of the pioneers of using 3D virtual worlds and MMORPGs in research, and actively employs serious games and social web for research, innovation and transformation.
Katerina Khomenchuk
Founder & Research Director
Co-founder of Summ( )n, Katerina is in charge of R&D.She is a psychologist and communication guru, with many year of experience in cross-cultural and cross-generation communication, specifically aimed at changing attitudes, perception and behaviour.
Summ( )n Associates
*
With time Summ( )n was joined by a number of Summ()n Associates from various fields (research, design and IT). They are all interested to work on the intersection of future studies and 'serious games', design and strategic innovation.



In 2012 Summ( )n joined an international network of agencies specialising in human-centred design research and service
innovation called Reach.

This connected us to a large community of pioneering professionals in this field and helped to participate in a large-scale global projects. The network now consists of more than 20 agencies throughout the world – and it keeps growing!

They always say time changes things,
but you actually have to change them yourself.

News and Announcements
Great Outdoors of Design' 2019!
In 2019 the Reach Network is calling for the next Great Outdoors of Design! This time a bi-annual reunion of all the network members will be held in London, in June 27 (read more here).

As with all previous GOODs, it will be interesting conference where the participants will learn from the latest projects proudly run by the Reach members.

The program is in a making but please reserve the day already. Or a few – this time our Great Outdoors of Design will happen in affiliation with the User Research London conference.

We hope to see you in London!

Let's talk - hello@summon-futures.com
We are based in Eindhoven, The Netherlands, but work globally.

We regular share our thoughts, opinions and observations in the following social media:
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